2020 saw many businesses either shut down entirely or go back to the drawing board to create a more effective PR strategy. To do that, we must care for the success of our people and clients, the health of financial markets, and the integrity of our industry. Don't let your future dry up. The campaign focused on two of the most important ESG themes in 2020: (1) the inclusion of ESG metrics in companies' executive compensation plans; and (2) climate-risk goals and disclosures. Best social media campaign - Junk King. Campaigns Initiated Capital Deployed 2020 capital deployed close to 2019 levels after a strong Q4 Industrials, Technology and Financial companies accounted for ~2/3 of capital deployed in 2020 Campaign initiations reached a 2020 low in August but snapped back in Q4 Annual Campaign Activity1 1 168 188 227 187 173 187 212 249 209 182 Mean: 193 This is meant as an article that highlights the best green marketing campaigns out there, so I really hope you see the value in being represented. And when you reduce wasted energy, water, and paper use, this translates into real cost savings. We've pulled a list of this year's best marketing campaigns and provided insights into what made these campaigns so successful, plus how you can replicate that success for your brand. Our technological solutions power important and essential projects and initiatives, led by groups ranging from NGOs to local and national authorities to education institutions. Conscious Fashion Campaign Launches 'Discover the SDGs ... In 2020, however, the beer brand took a more unwavering . Let's start. 2020 summary. The London-based publication highlights the bank's sustainability and climate change-related initiatives, as well as the way the bank defines a roadmap with opportunities and obligations linked to the UN Sustainable Development Goals. Make all packaging from recycled or other sustainably sourced materials by 2030, with a preference for recycled materials. It's time to cut Carbon. Publicis Groupe - 'Moldy Whopper' for Burger King The Moldy Whopper by Publicis Groupe is more than just a campaign; it's a statement from Burger King to the rest of the fast food sector sector, and a prime example of bravery, boldness and simplicity all in one go. Our social media roundup is back so you can keep up to date with the biggest and best stories and brand campaigns every month. Patagonia: Worn Wear. PDF Sustainability Performance Report 2020 - H&M Group Sustainable print high on the agenda - Canon Frontiers of Innovation, Expo 2020 Dubai 09 Dec, 2021 - 10:12 2021-12-09T10:48:57+00:00 2021-12-09T10:48:57+00:00 0 Views 0 Comments Camden, NJ -- Subaru of America, Inc., along with the National Parks Conservation Association (NPCA), today announced they have been awarded the 2020 Silver Halo Award in the 'Best Sustainability Initiative' category by Engage for Good.The automaker and NPCA were recognized for the Don't Feed the Landfills initiative, an environmentally focused campaign aimed at preserving national . As part of the Primark Cares initiative, in 2020 we made public commitments in three important areas. We have all the rights to celebrate Christmas and New Year during the last days of 2020 and get excited for 2021. Television Advertising, Marketing Campaigns and Videos And by the way, I've gathered the best campaigns from 2019 to date. In 2018, its 'beer for girls' - launched in an attempt to highlight the gender pay gap - had a mixed response, with some suggesting it failed to convey the right message. Sustainable print high on the agenda - Canon Frontiers of ... Green Campaign Ideas for the Office | Sustainability ... From Tesco to Starbucks to Leon, the Marketing Week team chooses the second set of eight campaigns that make up our best marketing of 2020. IEA's Renewables 2020 report . A ranking of the organizations doing the most to embrace sustainable business practices was revealed Tuesday at the World Economic Forum annual meeting in Davos. Best video advertising campaign - Teleflora. Already, this marketing tactic is yielding a $6.50 return on investment for every dollar . We are all lucky to have survived in 2020. 76% of corporations anticipate resource shortages impacting their core business objectives in the next 3 to 5 years. An effective public relations campaign has a clear objective. By Marketing Week Reporters 9 Dec 2020. About a 2 minute read. Keep calm & always recycle. IKEA continues to invest in CSR strategies that emphasize cost-effective, eco-friendly materials and processes. This is why we've rounded up some of the best fashion social media campaigns in 2020 - to give you a starting point for your own. Leading California Winery Wraps Up Historic Year with Second Green Business Award . HOPLAND, CA, December 17, 2020 - Bonterra Organic Vineyards ("Bonterra") was awarded the 2020 Best Organic Initiative award by the drinks business (U.K.) for its widely viewed Tastes Like Saving the Planet advertising campaign. Director of Community Marketing Circa £65-75k, D.O.E. The PRO Awards are open to marketers, agencies, suppliers, and manufacturers involved in campaigns utilizing promotion marketing. So let's start! From eye-opening pieces of design to unique initiatives that harness the power of community and technology, these award-winning campaigns demonstrate just how creativity can provide radical solutions to one of the world's most pressing issue. For a good review of successful sustainability-themed campaigns from 2018, try "10 Sustainable Brands that Turned Green Campaigns into Movements". This won't happen overnight, but one way we can speed up the process is by openly and transparently reporting on our progress and We do not have … 2020 also marked an inflexion point as we concluded our decade-long Brewing a Better World commitments and paved the way . Follow Our Fibre collaboration with TrusTrace in 2020. The 50 Sustainability & Climate Leaders project is the response from the International Business Community which demonstrates the desire, the leadership, and the will to take effective action in the fight against Climate Change. In 2020, the company reached its goal to integrate more sustainable wood sources in its furnishings, with 98% of the wood used in its products derived from FSC-certified sources and/or recycled materials. Best co-marketing campaign - KFC and Deliveroo. WPP Sustainability Report 2020 PDF 8.9 MB. " I don't think we've ever seen this before," she said) Everyone's asked to wear a a mask inside to keep both voters and poll workers safe. There is no denying that we are living in an age of climate emergency. 65% of . Only Rolex fell from 1st to 3rd while Lego and The Walt Disney, two companies that have been landing among the top 10 for 10 consecutive years, both climbed one position. To fit the current consumer's needs and wants. Depending on the platform and the objective for your social media marketing, each of these can work well for a variety of different fashion brands and across different industries. Winners of The Drum Awards for PR revealed: see the best PR campaigns of the year By Eleanor Lim - September 25, 2020 Mastercard, Megabus, inniAccounts and the Heart of London Business Alliance . Ben and Jerry's, Climate Justice Campaign. In 2020, we supported EIT Food with campaigns such as their annual Venture Summit and Future of Food Conference, as well as the launch of their funding initiatives for start-ups during the pandemic; the COVID-19 Bridge Fund and Rapid Response Call for Innovation projects. informing the public of . 10 Best Cause Marketing Campaigns 2019 - 2020. There are an increasing number of brands using innovative creative direction to reframe the sustainability . It also provides an open and honest account to consumers and other stakeholders who want . Because every year comes with a lot of creativity. So it comes as no surprise that marketers believe that this industry is bound to double its worth to $15 billion by 2022.. We have compiled the best Christmas ad campaigns for you in this article. Let's imagine how the material . Design all packaging to be reusable, recyclable or compostable by 2025. More than ever a company's sustainability and CSR efforts are important and highly regarded by the consumers and other brands in the market.. Oct 15, 2013 by Brandon Gaille. Our 2020 Sustainability Impact Report introduces new five- and 10-year goals across Smithfield's new and existing sustainability pillars. Campaigns must have launched or debuted between January 1, 2020 and December 31, 2020. International entries are welcome! Best Christmas campaigns for 2021 This year's Holidays will feel different, so here are safe for social distancing campaign ideas to get your inspiration juices flowing. Today, that means making sustainable fashion available to all . Account Director Competitive and dependent on experience Four Communications, Four has a fully flexible working policy across all its locations and offices Sales Executive x 6 . By Marketing Week Reporters 8 Dec 2020 8:00 am It is produced by ACT Responsible, the international non-profit association and largest global source of the world's best ads on social and environmental issues, in collaboration with WARC . Mazars for good. Why Instagram Influencer Marketing Campaigns? Budweiser. Whether it is raising awareness for a new product or service. Our core beliefs maintain that environmental progress requires true leadership, leadership deserves recognition, and recognition is a form of accountability. Adweek Partners With Sustainable Brands and ANA to Create Sustainability Tools for Marketers. The best social stories & campaigns from January 2021. The COVID-19 pandemic has unleashed unimaginable havoc across the world. Influencer marketing ROI is stronger than ever. Funny sustainable marketing campaigns (both videos and banners) . Best Cause Marketing Campaigns of 2020. Ikea did it the way they know best. The Most Influential Sustainable Collection Campaigns of 19-20: P1. Drive sustainability via behavior change. 11. December 10, 2021. Measure the success of your campaigns in 2021. Campaign Countdown: Top 100 ads of 2020 (11-20/100) ETBrandEquity.com brings the top 100 campaigns of 2020, which were most read/watched by our readers. If you have strategic sustainability goals, the following simple tips can help align employee actions to support your goals. If playback doesn't begin shortly, try restarting your device. The 2021's global ad campaign titled 'Buy Better, Wear Longer' focuses on creating quality clothing that lasts not only for weeks or month, but for generations. By Adweek Staff. Sustainability; Brides; . Key areas of focus in 2020. The annual . Sustaining sustainability. Intel. Best Food & Beverage Sustainability Ad Campaigns by Brands. Compiled by Canadian research firm . Compiled by Canadian research firm . Top Campaigns: the 50 best brand adverts of 2020. Today we have published our combined financial and sustainability annual report. (Thanks to Hilary Grant for sharing it. Levi's: Buy Better, Wear Longer. #3 Ikea - Stay Home. 17:05. . Brewdog Forest. who is shown enjoying the process of making up her face in the campaign. And unlike some questionable fashion decisions, this is a trend all . The Most Influential Sustainable Collection Campaigns of 19-20: P1. What makes a good sustainable fashion marketing campaign? In 2020, mainstream cause marketing campaigns have been l a rgely dominated by the coronavirus outbreak. . It's no surprise that one of the key benefits of remote working is the lack of commute—which can do wonders for improving a company's sustainability. The Good Report is a unique ranking of the world's best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. We measure our success through multiple factors. Keep calm & think green. Adidas. We believe that executive incentives must be aligned with material ESG issues in order to make progress on those issues. The best marketing campaigns of 2020: Part 1 From the BBC to Ikea and Heinz, the Marketing Week team chooses the first set of eight campaigns that make up our best marketing of 2020. 1. Although both clients and agencies let their creativity run wild on this type of campaign, looking for the most appealing, insightful and emotional manner to get to the consumer, realizing a good, strategic and creative CSR campaign is not such an easy . What's Possible Group, Mix of remote and in office (Angel, London). Per a 2020 Global Euromonitor report, 53% of people feel . Food delivery service, Just Eat, spent a lot of money to get Snoop Dogg involved in their campaign (£5.3 million apparently).But it was clearly money well spent, which is why it's featuring as one of the best marketing campaigns in 2020. She will star in campaigns for the brand from autumn 2020. . Wise men don't . Just Eat: Snoop Dogg; Leon: Feed NHS; Greggs: Veganuary vegan Steak Bake; Just Eat: Snoop Dogg. A note from Hubble. H&M GROUP — SUSTAINABILITY PERFORMANCE REPORT 2020 TRANSPARENT REPORTING SINCE 2002 3 Our vision has always been to democratise fashion . November 19, 2020 at 12:03 pm. Throughout 2020, we built a framework and created a crowdsourcing platform to engage associates in pro bono projects that address pressing social issues. […] Top 10 Marketing Channels for Sustainable Brands - Ola Impact posted at 10:14 am […] and effort but as a result your brand will be able to promote change for the better. Best native advertising campaign - Budweiser, China. 81 Catchy Sustainability Campaign Slogans. Capital Finance International has recognized BBVA as 'Best Sustainable Bank in Spain 2020'. The Sustainable Development Series: Building A Balanced Future. vamtam-theme-circle-post. Similarly, we Here's another fact: The water footprint for a cup of coffee, which you cannot start the day without, is approximately 140 lt (37 gallons). Naadam The fashion industry is known for creating trends, and now it's working on its most important trend yet: sustainability. The coalition will bring CMOs together to share best practices and . Compared to last year's ranking, the top 10 of 2020 hasn't changed much. Photo via Conscious Fashion Campaign Facebook.. Director of Global Business Development at Lenzing, a responsible producer of wood-based cellulosic fiber such as TENCEL™ Lyocell and Modal, Tricia Carey explains the importance of sustainability within the fashion industry; "As we close out a tumultuous 2020, we have optimism for a new year with a . Most recently, our media and digital teams supported EIT Food and Aarhus . A ranking of the organizations doing the most to embrace sustainable business practices was revealed Tuesday at the World Economic Forum annual meeting in Davos. By reminding people of how cozy their home can be to ease the thought of having to spend several weeks . Employee engagement programs and Web-based tools can increase adoption of green practices and make sustainability more visible and actionable. It's not the only ad this year that has achieved cut-through. If this is important to you, as a business, then adopting a remote-first or hybrid workplace strategy may be in your best interest.. As the world's first hybrid workplace platform, we've helped businesses of all . The top 3 is still made of the same companies. 7 social media campaign examples to learn from Coors Light #CouldUseABeer. 100% sustainable certified DWP sourced Completed. 1. H&M Group's packaging goals: Reduce packaging across our value chain by 25% by 2025 (2018 baseline). Sustainability lies at the heart of our mission, and this first edition of . Ben and Jerry's campaign was one part of an increasing standard for suppliers to speak out on social issues and engage in a form of corporate citizenship. As we saw in 2020, many brands have created innovative and engaging advertising campaigns throughout the COVID-19 pandemic. Along with the rest of the creative industries, the ad world has been thrown into chaos this year thanks to the arrival of the . In part one of our two part collection campaigns feature, we analyse the most influential and innovative campaigns, lookbooks and Instagram feeds of '19-20, so far. So here we go: here's the best advertising campaigns of 2020. Accountability Through Recognition. Estimated Read Time: 15 minutes. employed, Achieved 6.4% reduction in energy . 2020 was an unprecedented year in which we continued to advance against all our sustainable development ambitions, with people's health and safety at the heart of our response to the pandemic. The topic of sustainability is become more publicized among corporate leaders and the exploration into sustainability processes. 77% local to Sumatra. Our sustainability reports reflect our position as an industry leader in sustainability. 6. For a deeper dive into social media platform innovation, head over to The Social Quarterly Report. WE WILL ELIMINATE ALL SINGLE-USE PLASTIC FROM OUR BUSINESS. 2. It is produced by ACT Responsible, the international non-profit association and largest global source of the world's best ads on social and environmental issues, in collaboration with WARC, the worldwide authority on marketing effectiveness and publisher of the WARC Creative 100 Rankings, a global benchmark of creative excellence in advertising.. A total of 1,266 campaigns produced by 748 . 1. Dive into the brand's sustainability efforts on its site, and while you're there, check out its Black Friday sale, where you can get 30% off sitewide through December 1. B-to-C and B-to-B events and campaigns are eligible. Mazars has one clear purpose: to help build the foundations of a fair and prosperous world. According to the study published on National Geographic, only in the USA 500 million straws are used per day. Sustainability is in our hands. 2020's winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more. This was especially true on a national scale, where the campaigns had far more impact on society than at the global level. With 2 billion Expo 2020 Dubai branded PepsiCo products across Africa, the Middle East and Asia, digital and social media campaigns, global PR plans, and highlights on Expo 2020 Dubai's website and visitor guide, we are set to draw crowds to our pavilions and AI-powered stores, 'Pepsi Go'. Instagram influencer marketing campaigns are exploding by the day and for a good reason. Mar 19, 2019. Creative Solutions for the Environment. Sustainabilty Report 2020. There are an increasing number of brands using innovative creative direction to reframe the sustainability . Best packaging campaign - Gü Desserts. This report provides a detailed analysis of the impact of Covid-19 on renewables, with forecasts through 2025, in the electricity, heat and transport sectors. Bosch. The SEAL Business Sustainability Awards honor companies committed to driving true progress towards a lasting, healthy planet. 2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns. . A look at industry's most impactful PR campaigns that mattered in 2020 Despite rationed budget allocations & reduced deadlines, this defining year has seen some exemplary work put together by . in Sept 2020. In part one of our two part collection campaigns feature, we analyse the most influential and innovative campaigns, lookbooks and Instagram feeds of '19-20, so far. What is a PR campaign? What most likely started as a zoonotic infection - a disease transmitted from a wild animal to humans - has triggered a chain reaction that has shuttered economies, frozen world travel, intensified poverty . USC Sustainability Summary Report 2015-20 3 2020Sustainability Goals Achievements At A Glance A Foundation Laid and a Future Envisioned Five years ago, the Office of Sustainability developed the USC Sustainability 2020 Plan to guide us in implementing more sustainable practices across the University Park Campus (UPC) and Health Sciences Campus . The best ads of 2020. Christmas is a lot different this year. As for her best make-up trick . During this challenging time, we continued to advance our sustainability efforts, along with the launch of our first sustainable brand campaign: 'A Better Future'. There are 17 Sustainable Development Goals. Sustainable living means a successful life. Sustainability Report 2020. In its 11th year, the Green Awards recognize leaders in the global beverage . 7:12 am. Platforms used: Twitter What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine, which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer.. Gen From consumer brands, automobile to . Best giveaway campaign - Coors Light. YouGov BrandIndex data, which takes into account metrics such as ad awareness, positive sentiment and consideration of the brand, identified a number of memorable campaigns this year, from the post-lockdown return of McDonald's, to Just Eat's Snoop Dogg-endorsed takeaway service, and Amazon's online deliveries. Cause marketing: examples of the best and worst brand purpose campaigns By Emma Mulcahy - June 21, 2019 Some brands have been a more natural fit for cause marketing than others in recent times We use the power of creativity to build better futures for our people, planet, clients and communities. As part of our 2021 sustainability campaign, which will be launched in July, we will once again be reporting here on the topic of sustainability, with current articles on our strategic orientation, new technologies and product solutions, as well as individual environmental protection measures at RKW sites worldwide. From Burger King's stomach-churning Moldy Whopper to Tesco's festive spot reassuring us that there's no naughty list during a pandemic, here's our top ten campaigns from the last 12 months. Companies of all kinds have found creative ways to help those in need all over the globe. Voters lined up — at safe social distances — before polls opened at 6 a.m. Tuesday, as this video from Davis Street School Ward 26 precinct shows. From fraughtly shouting fruit bowls to frozen fish shavings, ad makers have had to cook up new ways of catching the eyes of locked down consumers this year, here's our pick of the best. Find Sustainability Reports. Keeping clean is the best policy. 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